Leading British Cycling Through Crisis | Jon Dutton OBE on Purpose, Resilience & Reinvention

In this powerful episode of the Ride to Success podcast, we sit down with Jon Dutton OBE, Chief Executive of British Cycling, to explore what it means to lead with purpose in the face of uncertainty, rebuild trust in sport, and create long-term impact from the top of one of the UK’s most iconic cycling organisations.Jon opens up about the incredible challenges British Cycling faced—from commercial breakdowns and reputational pressure to rebuilding the National Championships in just 130 days. He reflects on leading through crisis, negotiating over 175 contracts under pressure, and why failure is a daily part of healthy leadership.Whether you're in sport, business, or community leadership, this episode is packed with insights on:• Leading during extreme uncertainty• Building a values-first sporting culture• Fostering resilience and long-term purpose• Why “just doing it” sometimes beats planning• The power of sport to create a fairer societyRide to Success is your go-to podcast for entrepreneurial stories in cycling — from business to tech, sport to community. Join us to be inspired by stories that move you forward.🔔 Don’t forget to follow, like, comment, and subscribefor more conversations with cycling’s most inspiring leaders, entrepreneurs,and changemakers.Social Links to Ride to Success:Follow Pedro Couto Lopes: https://www.linkedin.com/in/pedro-couto-lopes/Instagram: https://www.instagram.com/_ridetosuccess/LinkedIn: https://www.linkedin.com/company/ridetosuccess/-Thanks for listening#RideToSuccess