Leading innovation in primary care

ProCare CEO Bindi Norwell shares practical insights on what it takes to turn innovation into everyday practice in primary care. She unpacks how to accelerate adoption among time-poor clinicians, why making new tools habitual is the key to lasting impact, and how a collaborative, scale-ready approach can transform care for millions.Bindi also highlights the cultural shift required for meaningful change: embracing fast failure, learning quickly, and celebrating wins to sustain momentum and keep innovation alive across the system.