Leading Innovation with Golden 1 Credit Union's Mike Daum

In this episode, Mike Daum, Chief Marketing Officer of Golden 1 Credit Union, shares his fresh perspective on driving change at one of America's largest credit unions. As a recent addition to the $20B+ institution, Mike offers unique insights on modernizing a 91-year-old organization while preserving its core values.Key topics from our conversation:Transitioning from traditional banks to the credit union marketThe shared vision and mission of serving the community and meeting financial needsModernizing marketing functions and the martech stackBalancing change and modernization with the Golden 1's legacyThe critical role of data strategy and personalizationListen in to learn:Navigating alignment and the interconnected roles within larger organizationsThe strategic effort to evolve marketing technology with a focus on speed, efficiency, and impactful data insightsStrategic approach to physical branch expansion in a digital ageWhether you're in financial services or interested in modern marketing strategies, this episode provides valuable perspectives on managing change in today's market.For more info:Golden 1 CUMike's LinkedIn Profile