Leading Purposeful Events w/ The Hippie with an MBA

Events are an underused lever in customer experience—not because they generate feedback, but because they create relationships and shared context.In this episode, Matt Egol speaks with Bryan Rutberg about what makes an event “purposeful”: starting with the intended outcome, designing the environment for the right conversations, and ensuring leaders show up fully and intentionally. The conversation also links purposeful gatherings to culture and leadership behaviors—how place, pride, and purpose reinforce the brand promise in ways that surveys and dashboards cannot.Listen on Spotify. → https://open.spotify.com/show/2OKVpTrPgHPnSw2WeZWJpM?si=-1nDvG10QuGSnoxYfsRmUQ