Leading the Charge in Holistic Cycle Care with Yanghee Paik, Co-Founder & CEO of Rael

A first-generation Korean immigrant with an MBA from Harvard and a background at Walt Disney Studios and Boston Consulting Group, Yanghee blends sharp business acumen with a deep passion for women’s wellness. Since launching Rael, she’s expanded the brand from organic cotton pads to a full line of clean, vegan products designed to support women through every phase of their cycle. Under her leadership, Rael secured a $35M Series B in 2022 and is now available at major retailers including Target, Amazon, Walmart, CVS, and Walgreens. With innovation hubs in both the U.S. and Korea, Yanghee continues to drive Rael’s growth with a focus on thoughtful, high-performing feminine solutions. In this episode, she shares her journey from corporate to startup life, and what it takes to build a brand that truly puts women first.In this episode, Yanghee also discusses:Introducing organic feminine care and innovation from Korea to the U.S. marketThe alarming toxic ingredients commonly found in feminine care productsBringing “miracle” acne patches to the U.S.Adapting to the evolving retail landscapeBecoming the #1 TikTok brand in their category and the power of content investmentWe hope you enjoy this episode and gain valuable insights into Yanghee’s journey and the growth of www.getrael.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Rael at www.getrael.com and on Instagram at @get_raelRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co