Leading the Shift

Sometimes, positioning a women's health brand — or simply being heard — means changing the conversation entirely. We talk with Tracy MacNeal, CEO of Materna Medical, and explore what it takes to reframe and validate women’s health needs, challenge outdated norms, and design solutions that meet women where they actually are. We discuss Tracy's journey in redesigning women's health experiences, particularly focusing on pelvic floor disorders, the challenges faced in the FemTech industry, and the need for clear communication and education around women's health issues. Tracy shares insights on innovative marketing strategies and the future of women's health innovations, highlighting the significance of empowering patients and investing in women's health.Product Context: Materna Medical's Milli and Ellora System* for pelvic health.*The Ellora System is currently in clinical trial.This discussion is for informational purposes only and does not constitute medical or investment advice.A Perimenopositive™ podcast, powered by GrayMatter Agency, Inc.©2025 GrayMatter Agency, Inc. (www.graymatter.agency)See below for full list of series episodes.Guest:Tracy MacNeal, CEO, Materna MedicalCompany & Product Links:• Materna Medical• Milli• Ellora System Clinical StudyCreator Link:• GrayMatter Agency: https://graymatter.agency/Show Resources:• It's Time for FemTech to Step Up — marketing insights, strategies, and tactics for women's health brands• Episode Webpage: link t/kExtras:• Episode Mocktail Poster! Blood Orange Spritzer: link t/kChapters:00:00 Cold Open and Intro02:49 Introducing Tracy MacNeal05:14 Breaking Taboos and Showing Up09:33 Navigating Marketing Challenges13:42 Finding Language and Aligning the Field16:43 Empowering Patients and Defining the Category21:33 Validating Need and Changing Perspectives26:40 Navigating Your Paradigm Shift 31:56 Thank You and OutroSeries Episodes:• Ep.1 Let’s Set the Record StraightTOPIC: Unlocking opportunities in a world of misinformation for credible, emotionally intelligent marketing.GUEST: DR. C (THE VAG DOC) https://www.tiktok.com/@thevagdoc• Ep.2 Feminine by DesignTOPIC: Harnessing the powers of empathy, listening, and community to shape brand relevance.GUEST: IKRAM GUERD, Aspivix• Ep.3 Leading the ShiftTOPIC: Changing the conversation to open minds, spark dialogue, and move markets.GUEST: TRACY MACNEAL, Materna Medical• Ep.4 The Art of Being HumanTOPIC: Transitioning your voice from clinical to conversational for authentic, relatable connection.GUESTS: DR. MANDY PULLIAM and CHRISTINA REITA, Axena Health• Ep.5 The Power (and Pitfalls) of InfluenceTOPIC: Working with creators, ambassadors, and UGC to build trust and amplify impact.GUEST: ERICA GATLIN, CEG Agency• Ep.6 The FemTech Social Media PlaybookTOPIC: Platform strategies to make your message stick and spread.GUEST: DR. ANJALI MALIK, BRCA Strong  https://www.tiktok.com/@anjalimalikmd• Ep.7 What Investors Really WantTOPIC: Insider perspectives on winning attention and securing funding in women’s health.GUEST: AMY MILLMAN, StageNext LLC• Ep.8 Empowering a FemTech Sales ForceTOPIC: Modern sales enablement strategies that drive connection, confidence, and results.GUEST: DEBBIE GARNER, FemSelect Ltd.• Ep.9 Trends That Could Change EverythingTOPIC: Innovations and ideas shaping the next era of FemTech marketing.GUESTS: CAROLYN RUSH, Koto and DR. JENNY YUClick here to view the episode transcript.