Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena

An episode of the B2B Social Growth: Presented By Tribal Impact podcast, hosted by Tribal Impact, titled "Leading The Way: Why Senior Leaders On Social Is Essential In 2023 With Sara Atkinson From Ciena" was published on April 5, 2023 and runs 35 minutes.

April 5, 2023 ·35m · B2B Social Growth: Presented By Tribal Impact

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Summary

Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022). In today's world, having your senior leadership active and showing up on social media is essential. Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering: Helping leaders become more digitally savvyEngaging Gen Z and Millennial employeesOverco...

Episode Description

Employees trust connected, digitally active leaders by a 3 to 1 ratio (Brunswick 2022).

In today's world, having your senior leadership active and showing up on social media is essential.

Join Tribal Impact's Sarah Winter and Sara Atkinson, EMEA Director of Field and Channel Marketing at Ciena, as they discuss how digitally active senior leaders are leading the way online. We'll be covering:

Helping leaders become more digitally savvy
Engaging Gen Z and Millennial employees
Overcoming objections to being active online
The connection to talent attraction

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