Leading Through Core Values with Dina Dwyer-Owens

Like most companies, the Dwyer Group has an official mission statement and vision; however, unlike most companies, they also have a Code of Values that each employee is urged to know and follow by heart. (Associates even carry a Code of Values card so that they think about them at all times!) In this episode, Dina Dwyer-Owens talks about how putting company culture and values front and center translated to massive success, growing a small, one brand business into a national success with 11 service-based organizations with more than 2,500 franchises in 11 countries.