Leading Through Discomfort: Whyte Bikes CEO Nikki Hawyes | The BikeBiz Podcast #3

"Growth happens when you are comfortable being uncomfortable." 🎙️In Episode #3, host Pedro Couto Lopes is joined by Nikki Hawyes, CEO of Whyte Bikes. Nikki shares an incredibly candid look at what it means to lead with authenticity during a Private Equity exit, a global supply chain crisis, and a major brand turnaround.In this episode, we explore:Inclusive Leadership: Why diversity is a core business pillar, not a "nice-to-have."The "Niche" Advantage: How Whyte outmanoeuvres corporate giants in R&D.The Mental Load: The resilience required for a high-stakes business acquisition.Market Data: A call for the industry to end "data gatekeeping" to prevent oversupply.Missed our previous episodes? Watch or listen on your favourite platforms today. Check out more from the BikeBiz podcast on our website. Proudly supported by our headline partners at Reid.