Leading with Heart: Dr. JJ Peterson—Author, Speaker & Podcast Host on Storytelling, Leadership, and Authentic Messaging

Unlock the secrets to impactful leadership and clear communication with Dr. JJ Peterson, author, speaker, and host of the Badass Softy Podcast, in this inspiring episode of The Brand Called You with Ashutosh Garg.From his roots in storytelling with his father to his expertise in narrative theory, Dr. Peterson shares how he helps global brands like Microsoft and Tempur craft messages that truly cut through the noise.Discover why clarity always beats charisma, how leaders can blend ambition with authenticity, and why AI should make us more human—not less.Whether you’re a business owner, marketer, or emerging leader, this episode delivers practical wisdom to help you stand out and lead with purpose.