Leading with People: Camille Mercier of Spirit Mountain Casino on Casino Innovation & Leadership

In this episode of CMO Weekly, we sit down with Camille Mercier, CEO of Spirit Mountain Casino, to explore her incredible journey from human resources to leading Oregon’s largest gaming and entertainment destination. With nearly three decades of experience in the casino and hospitality industry, Camille shares valuable insights into leadership, employee engagement, and strategic growth in a competitive market.We dive into her unique leadership philosophy, emphasizing people-first management, guest experience, and corporate culture—and how her background in HR shaped her approach to running a multimillion-dollar business. Camille also discusses the challenges of increasing competition in the gaming industry, the future of tribal casinos, and how AI and technology are transforming player experiences and loyalty programs.Plus, she opens up about being the first female CEO of Spirit Mountain Casino, breaking barriers in a traditionally male-dominated industry, and what it takes to thrive as a leader in gaming and hospitality.If you're interested in leadership, marketing, hospitality, or the future of gaming, this episode is packed with practical insights and inspiring stories you won’t want to miss!