Leading with Purpose and Authentic Presence with Julie Schaefer

Julie Schaefer, founder and CEO of Winning Presence, has spent over two decades helping leaders and organizations unlock performance through communication. In this episode, she shares her signature approach, “strategy through storytelling,” and explains why purpose-based leadership is more than a mission statement—it’s a compass for decision-making, culture, and crisis response. Drawing on her corporate experience and work with executives worldwide, Julie offers insights on building authenticity, engaging employees, and turning values into actions. Tune in to learn how leaders can develop a “winning presence” that inspires trust, drives results, and leaves a lasting impact.