Leading with Purpose: Jim Nelson's Journey from Premium Consumer Goods to Digital Mental Health

Jim Nelson has spent decades leading digital teams from scaling startups through a pandemic to selling luxury brands online but nothing quite prepared him for leading at Beyond Blue. In this episode:Jim unpacks the mindset shift from commercial conversion metrics to upstream care, The ethics of not collecting user data in a mental health contextWhy he's rethinking "hire for skill" in favour of "hire for cause alignmentAnd what it's really like feeling like a commercial outsider inside a not-for-profit.A candid conversation on leadership and purpose.