Leading with Purpose: Noni Purnomo, President Commissioner of PT Blue Bird Tbk, on Values, Innovation, and Impact

from The Brand Called You · host The Brand Called You

In this inspiring episode of The Brand Called You (TBCY), host Stephen Ibaraki speaks with Noni Purnomo, President Commissioner of PT Blue Bird Tbk, one of Indonesia’s most iconic transportation companies.Noni shares her remarkable journey—from humble beginnings and navigating a male-dominated industry to leading through digital disruption and the COVID-19 pandemic—while staying anchored in strong family values and social responsibility.Whether you’re interested in entrepreneurship, leadership, innovation, or women’s empowerment, this episode delivers invaluable insights and practical wisdom

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This episode is 1 hour and 9 minutes long.

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This episode was published on January 15, 2026.

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