Leading with Purpose: Soyini Coke, Principal at Annona Enterprises & Host of Capitalism Done Right

Welcome to another episode of The Brand Called You (TBCY)! In this inspiring conversation, we feature Soyini Coke, Principal at Annona Enterprises and Host of Capitalism Done Right. Soyini takes us through her journey from Atlanta to Harvard, McKinsey, entrepreneurship, and her mission to make business a force for good through conscious capitalism. Soyini shares candid insights into navigating corporate America as a Black woman, building high-impact teams, the importance of values in leadership, and how conscious capitalism can align profitability with positive social impact. The conversation also explores the challenges and opportunities created by AI and automation, the future of work, the impact on entry-level jobs, workforce redeployment, and the need to rethink how businesses and society respond to technological change. Whether you are a business leader, entrepreneur, professional, or someone passionate about creating meaningful impact, this episode offers valuable perspectives on leadership, equity, purpose, conscious capitalism, and the future of work. Subscribe to TBCY for more stories and conversations with purpose-driven leaders, entrepreneurs, and changemakers from around the world.