EPISODE · Oct 9, 2025 · 29 MIN
Leaked: NZ Pricing Lessons Coaching Call
from The #WhatsNext Podcast · host nextAdvisory
Ever wondered how to actually price your services for profit, with confidence? In this behind the scenes coaching call, you’ll hear real advice I gave to a Kiwi business owner struggling with pricing, cost, and value.We cover:Why pricing based on competitors is a race to the bottomThe difference between cost-based and value-based pricingHow to test your prices and use real market feedbackWhy most NZ businesses undercharge (and how to fix it)The mindset shift from “what will people pay?” to “what is this worth?”How to handle pushback when you finally raise your pricesThis is a raw, practical look at the pricing conversations most business owners are too scared to have. If you want to stop leaving money on the table and start charging what you’re worth, this is a must watch.If you want coaching or accountability to do the same in your business, learn more here about our 90 day coaching program: https://docs.google.com/document/d/1acnptnsWf9u2hgwABOFB68z7-1YxlTyNaLZ58coQvs4/edit?tab=t.0OR get swipe our $20,000 business planning tool for free here: https://nextadvisory.kartra.com/page/businessplanIf you're interested in working together in other ways:Visit our website https://nextadvisory.nzLet's connect over a quick call: https://calendly.com/philsmith/Instagram: https://www.instagram.com/nextadvisory.nz/
What this episode covers
Ever wondered how to actually price your services for profit, with confidence? In this behind the scenes coaching call, you’ll hear real advice I gave to a Kiwi business owner struggling with pricing, cost, and value.We cover:Why pricing based on competitors is a race to the bottomThe difference between cost-based and value-based pricingHow to test your prices and use real market feedbackWhy most NZ businesses undercharge (and how to fix it)The mindset shift from “what will people pay?” to “what is this worth?”How to handle pushback when you finally raise your pricesThis is a raw, practical look at the pricing conversations most business owners are too scared to have. If you want to stop leaving money on the table and start charging what you’re worth, this is a must watch.If you want coaching or accountability to do the same in your business, learn more here about our 90 day coaching program: https://docs.google.com/document/d/1acnptnsWf9u2hgwABOFB68z7-1YxlTyNaLZ58coQvs4/edit?tab=t.0OR get swipe our $20,000 business planning tool for free here: https://nextadvisory.kartra.com/page/businessplanIf you're interested in working together in other ways:Visit our website https://nextadvisory.nzLet's connect over a quick call: https://calendly.com/philsmith/Instagram: https://www.instagram.com/nextadvisory.nz/
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Leaked: NZ Pricing Lessons Coaching Call
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