Leandro Balbinot | Amazon | Innovation that comes from the customer episode artwork

EPISODE · Jul 29, 2025 · 26 MIN

Leandro Balbinot | Amazon | Innovation that comes from the customer

from Venture Ahead · host IE University

In this episode of Venture Ahead, host Joe Haslam talks with Leandro Balbinot, CTO at Amazon and Whole Foods Market, about his return to Porto Alegre for South Summit Brazil. They discuss Amazon's customer-obsessed philosophy and flywheel approach to innovation, exploring how the company uses data to identify new opportunities.Leandro shares insights on building a culture that embraces experimentation and failure, Amazon's unique structure of thousands of small teams within a massive company and the leadership principles that make it all work. They also explore the evolution of AI processing power and why innovation must always come from understanding the customer first.https://www.linkedin.com/in/leandrobalbinot/ https://www.amazon.comhttps://www.wholefoodsmarket.comhttps://www.amazon.jobs/content/en/our-workplace/leadership-principles, https://stratechery.comhttps://www.ie.edu/university/about/faculty/joe-haslam/https://www.southsummit.io/brazil

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Leandro Balbinot | Amazon | Innovation that comes from the customer

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