Leaning into Emotion and Aligning GTM Teams

from B2B Pipeline Pioneers · host SalesIntel

James Kravic, Head of Advertising and Media at Dragon 360,  is advocating for a shift from purely logical value propositions. By leaning into emotional messaging, James hopes to ensure a deep understanding of customer needs for effective lead generation.About the Pioneer > 00:42Biggest Challenge > 02:13Looking Forward > 06:40100 Pennies > 11:17Final Thoughts > 15:14View the 100 Pennies Game: Click Here!Follow James Kravic on LinkedInFollow Manoj Ramnani on LinkedInAbout this PioneerJames Kravic is the Head of Ads & Media at Dragon360, a digital agency known for its expertise in paid media campaign strategy and execution for B2B brands. James not only orchestrates successful advertising endeavors for clients but also steers the agency's internal go-to-market strategy, encompassing marketing, partnerships, and sales.

Episode metadata supplied by the publisher feed · Published Aug 12, 2024

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