Leaning into you and your own tone of voice to create a professional and conversational copy with Emma McMillan of Emma McMillan Copy

Don't be afraid to repel people because by repelling people, you are also attracting your audience. In today's episode, Fiona chats with Emma McMillan of Emma McMillan Copy about the importance of having an effective copy. Not everyone's going to like what you put out. You've got to be okay with that. Tune in! Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.