Learn by Doing… and Sipping: Timbre Winery Collabs with Cal Poly EIM

On this episode of Up+Adam, Adam sits down with Cal Poly Experience Industry Management (EIM) students Rylee Rust, Collette Madden, and Delaney Grau to talk about “Wine You Want to Listen To” happening Sunday, March 8 from 2 pm to 4 pm at Timbre Winery’s winemaking facility inside The Lobro Studios in San Luis Obispo.This is not just a class project. It is a fully produced, professionally executed wine tasting experience built from the ground up by the next generation of event leaders. From marketing strategy and brand alignment to production logistics and immersive experience design, these students are applying Cal Poly’s Learn by Doing philosophy in real time. The result is a complimentary wine tasting event featuring live music from Cal Poly band Penny Jar, light bites, intentional ambiance, and a seamless guest journey from RSVP to final pour.We talk about what really goes into producing an event like this, how post COVID audiences crave connection, and why word of mouth still beats every algorithm in the room. If you care about wine, live music, hospitality, tourism, or the future of experiential marketing, this conversation will leave you inspired.Event Details• Sunday, March 8• 2 pm to 4 pm• Timbre Winery Winemaking Facility at The Lowbro Studios• 770 Capitolio Way, San Luis Obispo• Complimentary event• RSVP requiredReserve your spot herehttps://www.eventbrite.com/e/wine-you-want-to-listen-to-find-your-genre-tickets-1982032005082Learn more about Timbre Wineryhttps://timbrewinery.comFollow along on Instagramhttps://www.instagram.com/timbrewinery/********Listen to Up+Adam with Adam Montiel:Official Website: adammontiel.comApple Podcasts: Up+Adam on Apple PodcastsSpotify: Up+Adam on SpotifyiHeartRadio: Up+Adam on iHeartRadioYouTube Music: Up+Adam on YouTube Music********CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!********ADAM’S TEDX VIDEO IS HERE!********FOLLOW ADAM ON INSTAGRAM*********Sincere Thanks to the current supporters of Up + Adam. Please take a moment and visit them and thank them for supporting local broadcasting, and valuing what we do here. Thank you for supporting them!Life ElementsCity of SLOWoodsHumaneSocietyTin City DistilleryOriginal Music by Dan Curcio and Moonshiner CollectiveMoonshiner on Spotify HEREPlease Rate, Review, and Subscribe to the podcast, and learn more at AdamMontiel.com©2026 Up+Adam with Adam Montiel / LoBro Studios, All Rights Reserved.