Learn from what's currently ranking, but offer something different with your content - Ashley Segura

In this episode David and Ashley discuss the importance of learning from what's currently ranking, but offer something different with your content.Discussion points include:How do you learn what you should be ranking for?How do you learn what’s currently ranking?How do you offer something different with your content?How do you know that search engines will prefer your content?What type of content tends to be more effective nowadays?How often should you update your content?