Learn, Measure, Evolve: Using Data to Drive Creative Marketing Growth with Laura Proctor

from Spotlight on B2B Marketing · host Karen Lloyd

In this week's episode, we dive deep into the intersection of creative marketing and data analytics with Laura Proctor, Chief Marketing Officer at Summize . Having achieved the role of CMO before turning 40, Laura brings an impressive track record of scaling B2B marketing functions that consistently deliver commercial outcomes.Throughout her career spanning almost 20 years across high-growth B2B companies including Avecto, AppLearn, and TalkTalk Business, Laura has developed a unique approach to marketing that combines content-driven storytelling with rigorous data analysis.Tune as we discuss how she built predictable pipeline generation, and scaled marketing impact through innovative campaigns. Discover practical insights on marketing metrics, team structure, and proving ROI. Essential listening for B2B marketers looking to drive commercial revenue and earn marketing a strategic seat at the board table.Brought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk

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This episode is 34 minutes long.

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This episode was published on February 11, 2025.

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