‘Learn To Be More Useful Than Anyone Else’ - SIAN DAVIES’ Rallying Cry Against A Linear, Traditional Career And How To Challenge From Within At P&G, Guinness & Seedlip #3

Sian Davies has always been happy off-piste, whether it’s in her non-linear, international career, or her mountain marathoning. Both make her an unrivalled trailblazer.She’s enjoyed a career that’s helped establish Seedlip as a boundary-pushing non-alcoholic innovator, and continues her stellar path as Diageo’s Global Head of Digital Consumer Insights.This week on You, Me & CPG, we break down the risky-yet-rewarding path she’s taken, preserving a startup’s culture throughout Seedlip’s purchase, the thinking behind Guinness’ genius post-Covid campaign, and much more…This episode coversSian’s non-linear career, equipping her with unique experiencesWhose opinions to value and whose to disregard when guiding your careerDriving flexibility in the workplace though meaningful policyThe cultural fit of a startup like Seedlip within DiageoAgency vs client side differences in approachHow Sian ran a remarkable marathon while pregnantJamie Holtum: https://www.linkedin.com/in/jamie-holtum-85b79634/Haines: https://www.haines.partners/https://www.linkedin.com/company/hainespartners/https://www.instagram.com/youmeandcpg/