Learn to C-E-N-T-E-R and Build Your Business EP 81

If you're in business, especially a smaller business, you are likely always in pursuit of new prospects and effective methods for connecting with and drawing them into your circle so you can offer your products and services. You've also likely discovered there are a variety of marketing methods to use, and the practitioners of each approach will enthusiastically assure you their approach is THE BEST!   The truth is every method has some merit and some will work better for you than others. The key is finding the right approach for you and your business, and the right practitioner or firm that is a good fit for you. Enter, Deb Monfette.   Deb worked in corporate for 2 decades, ranging from product development to customer service and along the way mastered her craft of discovering what matters to customers, honing her skill at discerning what they really needed, beyond the features and benefits most businesses focus on in their marketing efforts.   When she chose to start her own business, she focused her efforts on content marketing because she deeply understands some foundational principles embedded in the decision to buy. During this episode, she shares those principles with Laura, as well as the roadmap she uses with her clients.   Keeping the customer at the heart of the effort, she has created what she calls the Irresistible Content Code and it's built on the process of C-E-N-T-E-R-ing your efforts, stories, and materials in a way that will powerfully connect with prospects and draw them to you.   She also discusses the stages prospects go through when they are looking for resources to potentially meet a need or solve a problem. Understanding these stages and the principles behind the buying decision will help you discern what steps you need to take in your marketing process to grow.   Here are a few hints: Words matter! Stories are so powerful. Deciding who is the Hero of the story is crucial. Listen in and take advantage of Deb's experience. And, click the link below to access her Free Offer!   Deb's Bio:   Deb began her career in a startup at a tech company and worked in technology for over two decades in marketing, design, product development, and training directly with customers. She had to understand them, figure out new possibilities to guide them, earn their trust, and simply help them buy. But instead of digitally, LIVE.    After she left corporate, she became a content marketing writer and consultant working with small-to-large tech companies, soon experiencing one overwhelmed client after the next… Frustrated uncovering ideas, strapped for time without a roadmap, and finding it difficult to attract customers along the sales cycle with content.    So, by combining her content and customer experience, she designed an easy-to-use content framework with the customer at the heart or center. It's even more critical with the changes sparked by the pandemic.    She now empowers small to mid-sized, growing, B2B businesses to build relationships, trust, and influence digitally with content.      This framework doesn't rely on bright shiny objects, new trends, and tech. Instead, it allows businesses to get back to the basics and adapt to the changes going on around them in a virtual world. It's a real strategy for real people.    Her framework is called The Irresistible Content Code.  Connect with Deb and Resource:  Deb on LinkedIn:  Deb on Instagram   Get her Free Resource:   Free Lead Magnet – How to Inject Your Case Studies with Action Power       Uncover the 3+1 Formula and powerup your case studies using the Mighty Workbook