Learn to Media Buy Like a CFO

Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decisionmaking. That’s because it doesn’t take into account your ad spend’s impact on your entire business. So what should you use instead? In this episode, Richard and Taylor break down a new way to think about profit in an environment where capital isn’t cheap. Show Notes: Get a $200 credit to Insense’s all-in-one creator platform here: insense.pro/lp/ctc Watch Taylor’s video: How to Media Buy Like an Investor The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.