Learn why a Spartan mentality is a must for building a global business – Joe De Sena, Founder and CEO of Spartan

On this episode of Launch Stories, Joe De Sena, founder and CEO of Spartan, shares how he created the world’s leading endurance sports brand with a community of over 10 million athletes globally – a business he calls the ‘Louis Vuitton of hard stuff.’ You’ll hear how he moved himself and his family to six countries to oversee Spartan’s global expansion, why Japan was the toughest market to crack, and why he’s happier being called a ‘force of nature’ than ‘warm and fuzzy.”