EPISODE · Jan 22, 2024 · 46 MIN
Learning from Marketing Mistakes with Lauren Petrullo (Mongoose Media)
from My Favorite Mistake: Learning Without Blame in Business and Leadership · host Mark Graban
My guest for Episode #245 of the My Favorite Mistake podcast is Lauren Petrullo. She is an award-winning marketing expert, digital marketing and eCommerce consultant, and successful multi-founder. Lauren has overcome great adversity from a young age, as well as living by the F.A.I.L. method with her Mongoose Media “pack mates” as she calls them. Episode page with transcript, video, and more Lauren is the CEO and Founder of Award Winning Marketing Agency, Mongoose Media, Founder of boutique eCommerce store Asian Beauty Essentials, Chief Marketing Officer of eco-conscious baby swimwear Beau & Belle Littles, and co-founder of chatbot service Bot Blondes. As a former Innovation Producer at The Walt Disney Company, Lauren incorporates her background in innovation and design to infuse creativity and play into all of her marketing strategies. Today, we're talking about turning failures into stepping stones. In this episode, Lauren will dig into her “fail method,” the importance of integrating creativity into marketing strategies, and her unique approach to fostering a culture of transparency and learning at Mongoose Media. Further, she will delve into the value of diversity in honing effective marketing strategies and the proactive approach toward addressing and learning from mistakes. Also, discover how Lauren and her team are leveraging innovative remote collaboration tools and setting an example of how to emulate a robust and dynamic work culture. Questions and Topics: Why the name Mongoose Media? Why “pack mates”? Why is it important to tell your team about your mistake? Having a F.A.I.L. channel on Slack Celebrating failure? “First Attempt in Learning”? Celebrating the Biggest failure of the week? Hiring selection vs. bringing them along in the culture? Which is more important? Using small mistakes to prevent big ones? “Why do I want to celebrate failures??” — good catches What is “The ONLY Advertising Hospital™?”? Why do you embrace the title of “destruction queen”? In your bio it says — “Dare to be vulgar, refuse to be boring.”??? Get a 20% discount code at AsianBeautyEssentials.com when you enter MISTAKES at checkout!
Embed this episode
What this episode covers
Lauren Petrullo is an award-winning marketing expert and founder of Mongoose Media—and she’s built her company around a bold idea: failure is not only inevitable, it’s essential. In this episode, Lauren shares her “F.A.I.L.” philosophy—First Attempt in Learning—and how celebrating mistakes creates stronger teams, better marketing, and faster learning. Lauren explains how transparency, creativity, and psychological safety show up in real practices, from Slack “fail” channels to hiring processes and leadership behaviors. She also discusses using small mistakes to prevent bigger ones, integrating play into serious work, and why boring marketing is often the biggest failure of all.
NOW PLAYING
Learning from Marketing Mistakes with Lauren Petrullo (Mongoose Media)
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.