Learning From Scar Tissue: Confessions of a Channel Sales Street Fighter

#PaulLloyd has been involved in #channelsales for the past 35 years. He's made a lot of mistakes along the way. Failure is your best teacher - your own and the failures of others. Paul has developed a lot of scar tissue in that time, seen fads come and go and has learned that success in #partnerships happens when you have to focus on doing the basics well, consistently, over time and meaning them. He's worked in #VAR, #MSP, #Disti / #Distribution and #ITVendor. He's worked in small and medium operators, #scaleups, #startups and #turnarounds. Like me, his experience has made him suitably cynical and jaded because he sees so many acts of stupidity, self-sabotage and selfishness in the channel. We discuss some of them in detail * Why #DealRegistration is a bad thing for smaller partners and for customers * Why #partners suffer from vendor fatigue and frustration * Why partners aren't loyal * Why cultural lack of awareness kill opportunities and damages trust Paul has built a software vendor's channel sales into the £multi-millions by working with fewer partners, understanding what they want to achieve and helping them achieve it and supporting them to meet their own goals and objectives. He's built an MSP from virtually the ground floor to £90m per annum. He pulls no punches, speaks directly to what's wrong, what works, what doesn't. Well worth an hour of your time. - - You can contact Paul at #Sellerly via linkedin.com/in/plloyd Or phone 07764 247444 (Mobile)Or email [email protected] Twitter paullloyd1 - - If you want to be a guest or have someone you believe would be a great guest for me to interview, please email me at [email protected] with "Podcast Guest" in the subject line -- If you are the owner or CEO of a technology company in the £10m-50m revenue range, and your goal is to grow your business and achieve real, sustainable hypergrowth with highly engaged and highly productive employees and clients who stick with you year after year, let’s schedule time for a brief conversation. To book a 1 to 1 with me or check out my 250+ podcast interviews with some of the best salespeople, sales leaders, sales psychologists, founders and entrepreneurs, trainers, coaches and authors click here - https://linktr.ee/marcuscauchi   And if you want to become part of our global community #SalesAForceForGood #SAFFG, please DM me on LinkedIn or email me at [email protected]. You can track down events and posts by following the hashtag #ProCustomer #BuyerSafety