Learning Marketing Measurement with Myles Younger

Get out your #2 pencils, because today we're going back to school! In this episode, we’re talking about marketing measurement education - how we learn it, what we learn, and how to deal with teaching and learning technical subjects effectively. And as an added bonus, I'm lucky to be joined by Simon Poulton as my new co-host for the show! We're joined by Myles Younger, Head of Innovation and Insights at U of Digital, where he leads new product development, tech services, and thought leadership to help scale the company’s educational offerings to new formats, new learners, and new markets. He’s been in the advertising industry for nearly 20 years, spanning client side, agency side, and even founding a dynamic ads platform that was successfully acquired. He also offers up plenty of spicy takes on Twitter like “disc golf stores are the vape store of sporting goods” and “you can’t get a good Italian sub on the west coast” (apparently they add mayonnaise in addition to the oil and vinegar, which is just disgusting). ▶️ Watch on YouTube Links from the show: Myles Younger on LinkedIn on Twitter U of Digital The Filing Cabinet: A Vertical History of Information