Learning to Be Yourself and Make Sustainable Fashion with Lucy Murray of Luluna

In episode 41, Lucy Murray of the streetwear brand Luluna shares how a stressful job and complete hair loss led her to start sewing - and then start her own fashion brand. Lucy is the Founder, Designer and Creator of Luluna - an ethical brand for fun, quirky clothing. In this episode, you’ll learn: Why Lucy started sewing as a hobby when she was a full-time nurse How her hobby turned into a business How Lucy discovered (and is still discovering) what her niche is The challenges of sourcing sustainably and ethically and but why Lucy still does How Lucy developed the fit and sizing of her genderless designs so they fit a range of body types, shapes, and sizes What Lucy outsources versus what she does herself in her spare-bedroom studio What it’s like when your hobby becomes your job People and resources mentioned in this episode: Luluna  website Luluna email Luluna Instagram Luluna TikTok Fashion Revolution Do you want fashion business tips and resources like this sent straight to your inbox? Sign up for the How Fitting newsletter to receive new podcast episodes plus daily content on creating fashion that fits your customer, lifestyle, and values.