Learning to Love Your Marketing

Are you struggling with marketing your STR hospitality business? This episode of the Get Fully Booked podcast explores the common discomfort many STR hosts and property owners feel towards marketing their business and offers insights on how to embrace it. Sarah shares her extensive experience in marketing and hospitality, emphasising that promoting your business is essential for growth and success. She encourages listeners to reframe their perception of marketing, viewing it as a way to connect with potential guests rather than something pushy or braggy. By sharing personal anecdotes and practical advice, Sarah aims to empower hosts to take control of their marketing efforts, ultimately leading to more direct bookings and greater profitability.---Key Takeaways: Marketing is essential for STR hospitality businesses to reach more potential guests and grow your profit. Many STR hosts and property managers feel uncomfortable with marketing, but reframing it can change perceptions. Using online agents can help initially, but direct bookings significantly increase your profit margins. Comparison with other businesses can lead to fear and judgment, impacting your marketing confidence. Embracing our mistakes and learning from them is crucial for effective marketing in small businesses. Engaging with a community of fellow STR hospitality hosts can provide support and encouragement in our marketing efforts. ---Do you have a marketing roadmap for your business?No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.---What would you do with an extra £20k+ in your holiday business?I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.It is easier than you think to move to 70%+ direct bookings.If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!---Connect with Sarah:WebsiteInstagramFacebookLinkedIn---