Leave business to the designers

In this episode of High Agency, we sit down with Dominic Wong, Managing Director of Invoke, to explore what it really means to design at the intersection of craft, commerce, and emerging technology. Dominic reflects on Invoke’s evolution from its early association with Hootsuite to its renewed focus on building zero-to-one digital products for founders, startups, and innovation teams. We unpack the tension between design as decoration and design as strategy, why great designers must act as translators between business, engineering, and user needs, and how “good design” isn’t about polish, it’s about delivering meaningful value. The conversation dives into perennial industry debates: Should designers code? How much should data shape decisions? How do you avoid designing by committee? Dominic shares his perspective on mentorship in a hybrid world, the shift from hard skills to discernment and systems thinking, and why the future belongs to designers who can think, not just execute. FeaturingDominic WongManaging DirectorInvoke Dominic Wong is the Managing Director at Invoke, a digital consultancy, bringing over 20 years of experience as a multi-disciplinary product designer. He has collaborated with global brands, startups, and founders to create compelling digital product experiences from discovery through launch. His expertise spans interaction design, UX/UI, and complete product lifecycle management. Known for connecting teams, simplifying processes, and leading design sprints, Dominic excels at honing product visions and validating solutions with real users. Hosted byMo DhaliwalCEOSkyrocket Digital Software engineer turned marketer, Mo is an entrepreneur, cultural curator and technologist. In his role as founder and CEO of Skyrocket Digital, he helps clients with business, brand and technology to launch new ideas and grow their businesses.—High Agency: Conversations that Drive Growth and Transformation⁠Instagram: / highagencypodLinkedIn: / high-agency-podX:https://x.com/highagencypodTikTok: / highagencypod—Presented by Skyrocket DigitalSkyrocket is the digital agency for ambitious leaders. Our capabilities empower business and marketing leaders with the confidence to launch new initiatives, grow their brands, and undergo the transformation necessary to achieve breakthrough results.