LeBron James: King of the court

from Good Bad Billionaire · host BBC World Service

LeBron James was selling out basketball arenas while still in high school. At just 18, he said he was offered a $10 million cheque from Reebok - on the spot - if he agreed not to meet any other brands. It was a life-changing sum for a teenager living with his mum in the projects. But LeBron turned it down. He was willing to hedge his bets. He’s won four NBA championships, four Most Valuable Player titles, three Olympic golds, and scored more points than anyone in league history. Yet, as BBC business editor Simon Jack and journalist Zing Tsjeng reveal, most of his fortune hasn’t come from basketball. With a lifetime deal from Nike, plus investments, endorsements, and savvy business moves, LeBron has built an empire way beyond the court, becoming one of sport’s richest ever people.Good Bad Billionaire is the podcast exploring the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility, before inviting you to make up your own mind: are they good, bad or just another billionaire?

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This episode is 48 minutes long.

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This episode was published on May 26, 2025.

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