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Lecciones de MARCA | Ep011 episode artwork

Apr 4, 2020 5 min

Lecciones de MARCA | Ep011

from Podcast Marca Poderosa - Sergio Jáuregui Villanueva. Hosted by Sergio Enrique Jáuregui Villanueva

Precio, calidad y/o servicio no son diferenciadores de MARCA. Son solo elementos necesarios para que cualquier empresa o proyecto sobreviva. Lo estamos viviendo como nunca antes. El precio de productos/servicios no esenciales para la supervivencia ha dejado de importar, porque caro o barato, no hace diferencia. El servicio es ahora un mandamiento para todas las empresas, la calidad siempre debió estar y la innovación, bueno, se han fabricado respiradores y componentes con impresoras 3D. Precio, calidad, servicio e innovación son componentes básicos de cualquier negocio. Han dejado de ser (si es que alguna vez lo fueron) diferenciadores de MARCA. La realidad nos ha dado una buena bofetada y en todos los sentidos, era necesaria.

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Lecciones de MARCA | Ep011

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This episode was published on April 4, 2020.

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