Lecciones del CEO del New York Times

from La Sociedad del Contenido x Mauricio Cabrera · host Story Baker

Mark Thompson, CEO del New York Times, ha compartido lecciones y fracasos del New York Times en una entrevista con la International News Media Association. Ahí deja claro que el NYT es el "Netflix del periodismo" y que la clave es entender el customer journey para evitar que ese suscriptor que un día llega se termine evaporando por un mal seguimiento. Menciona, incluso, que sus niveles de retención son ligeramente superiores a los de Netflix y reconoce que el imperio de suscriptores en EU no será suficiente para alcanzar el objetivo de los 10 millones de dólares para 2025. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jan 17, 2020

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