Lee Bofkin - Making Ads People Don’t Scroll Past | E84

In Episode 84 of the AdQuick Madvertising podcast, we sit down with Dr. Lee Bofkin, a guest who genuinely defies categorization.From a PhD in Evolutionary Mathematics at Cambridge, to competitive breakdancing, to a short stint in finance, Lee’s path is anything but linear. Today, he’s the founder of Global Street Art, the UK’s largest mural organization, responsible for over 3,000 murals across more than a dozen countries — and the driving force behind the London Mural Festival, which generated over a billion earned media impressions in its very first year.We explore the intersection of art, culture, and advertising — and why hand-painted murals are becoming one of the most powerful (and human) forms of out-of-home media in a world dominated by screens.