Lee Hawksley on from the printing press to personalisation

It's no secret the world of marketing is changing at lightning speeds. Marketers are increasingly tapping into new technologies to create great customer experiences. In this episode of The CMO Show, Lee Hawksley joins us to investigate the evolution of the marketing industry and the role of artificial intelligence, Big Data and the Internet of Things in creating a personalised experience for the customer. "If we really want to push the envelope and we want to gain competitive advantage as marketers then we have to experiment." Senior Vice President and General Manager at Salesforce, Lee has over 20 years of experience in the software and digital media industries. He's also a fierce advocate of Australia's entrepreneur-led innovation economy. Tune in as Mark and a jet-lagged JV tackle the dynamic industry landscape and how technology will increasingly underpin marketing objectives in the future.