Lee Styger And Darren Chat About The Role Of Innovation Beyond A Management Fad

from Managing Marketing · host TrinityP3

Dr Lee Styger, Director of the Executive MBA at Sydney Business School, University of Wollongong discusses with Darren the importance of innovation in businesses, but innovation that is based on developing and delivering enhanced customer experiences, rather than being yet another management fad. https://www.trinityp3.com/2017/10/business-innovation-beyond-fad/

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