Legacy, Leadership & Innovation: Anna Burch on Carrying SmartMouth Forward

In this episode of SHE DECIDES, Staci Swiderski sits down with Anna Burch, Director of Integrated Marketing at SmartMouth, for a conversation about legacy, leadership, innovation, and finding confidence in your own voice.Anna shares the deeply personal story behind SmartMouth, the oral care brand founded by her grandfather, dentist Dr. Marvin Cohen, who spent decades developing the company’s patented zinc-ion technology to solve the root causes of bad breath. After losing both her grandfather and father, who laterhelped grow the company into a nationally recognized retail brand, Anna and her sister stepped into leadership roles to help carry their family’s mission forward.Together, Anna and Staci talk about navigating impostersyndrome, transitioning from accounting into marketing leadership, learning to trust yourself in rooms where you feel inexperienced, and the power of simply being willing to learn. Anna opens up about the emotional connection she still feels seeing SmartMouth products on store shelves nationwide and how honoring her family’s vision continues to inspire her every day.This episode is a reminder that legacy is not just aboutwhere you come from, it’s about how you choose to carry it forward with passion, purpose, and innovation.Because when she decides to step into her purpose, legacybecomes impact.Connect with Anna & SmartMouthWebsite: SmartMouth Instagram: @smartmouthwashTikTok: @smartmouthwashFacebook: SmartMouth Facebook LinkedIn: Anna Burch LinkedIn