Legal Marketing Strategies with Matt Plavnick

from Accountants Law Pod™ · host Lynda Artesani, Sarah Prevost, and Steven Libhart

🎉 Season 3 Kickoff: Legal Marketing with Heart & Strategy In this special episode of Accountants Law Pod, we celebrate the launch of Season 3 with guest Matt Plavnick, founder of Axis Marketing Strategies. Matt shares how he found his way into the world of legal marketing, along with powerful insights on: Supporting lawyers beyond logos and lead gen Understanding the business side of law Aligning internal and external firm communication Smart marketing budgets for law firms Empathy, client experience, and why messaging matters Whether you're a legal professional, bookkeeper, or marketer, this episode delivers practical tips and real-life examples to elevate your strategy and strengthen your brand. 00:34 Introducing Special Guest: Matt Plavnick 02:18 Matt Plavnick's Journey into Legal Marketing 06:53 Challenges and Strategies in Legal Marketing 18:04 Budgeting and Marketing Investments for Law Firms 25:40 Client Acquisition and Tracking 28:25 Marketing While Serving Clients 28:40 Working with Marketing-Savvy Clients 29:37 Avoiding Transactional Relationships 32:25 Challenges of Junior Partners 33:28 Fine-Tuning Marketing Strategies 37:21 The Importance of Follow-Up 49:24 Balancing Autonomy and Management 50:17 Recognizing and Celebrating Team Efforts 50:58 Parallel Insights in Marketing and Accounting Be sure to subscribe for more episodes! Find us on YouTube as well! If you have questions, topic requests, or guest suggestions you can email us at [email protected] or send us a message through our website, www.accountantslawpod.com If you want to join us in the Accountants Law Lab, visit our website at www.accountantslawlab.com to sign up! Accountants Law Pod is hosted by Lynda Artesani, Sarah Prevost, and Steve Libhart and directed/produced by Teaira Burge and The Proper Trust. Music by ComaStudio from Pixabay - Edited by audiovideo_uk Disclaimer: The content presented in this podcast is for informational purposes only and should not be considered as legal, financial, or professional advice.

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This episode is 53 minutes long.

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This episode was published on June 5, 2025.

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