Legends: TravelDNA Powering a New Era of Personalization

How are paradigm shifts in data, privacy and regulation changing the landscape for marketing and personalization? Stephanie grew up in a small village in England, which ignited her early passion for the power of travel to drive individual and collective evolution. She studied MA Economics at Cambridge which amplified her foundational belief in the power of data to help us make good decisions and allocate resources. She spent almost 15 years in investment banking with Deutsche Bank in London and NY building the strongest foundation of markets, finance, strategy, management, client and product innovation. Her most recent role was Managing Director and co-head of a structured finance strategic coverage team of over 30 people and $400 million revenue.However the entrepreneurial spirit was always going to propel Stephanie to deliver on her mission to build a platform to empower more people to experience the world and drive authentic connection. With her co-founder Shaina Shiwarski they are excited to be combining their passions and experience to bring Legends to life.Legends unlocks a new era of personalization by transforming travelers’ phone and photo data into actionable insights to help providers increase revenue, loyalty and experience. Our TravelDNA is the new data layer that puts the human first. With backing from Techstars and Trip Ventures, we have received validation from the industry as Phocuswright Global Start-Up Winner and Skift IDEAS Innovation Problem Solver Nominee.Stephanie continues to explore the world, from a current base in NY with her young daughter, husband and dog. She loves reading classic fiction, music, yoga and restaurants whilst connecting with friends old and new.