LEGO Goes After a Lifetime of Loyalty

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailJason Whiting is Director of the Global VIP Program at LEGO, one of the most popular and widely used toys in the world and an internationally recognized brand. The LEGO Group is a privately held company based in Denmark, and the company is owned by the original family who founded it in 1932.LEGO recently won a Platinum award in the Incentive and Reward Design at the 2020 Loyalty360 Awards in its partnership with Oracle. Mark Johnson, CEO of Loyalty360, recently spoke with Whiting about the brand's rewards program and its efforts into winning the award.Read the article and watch the video here.

Episode metadata supplied by the publisher feed · Published Jan 12, 2021

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LEGO Goes After a Lifetime of Loyalty

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