Leisa Reichelt 'Scale is not the goal. Impact is.' episode artwork

EPISODE · Jul 28, 2026 · 1H 25M

Leisa Reichelt 'Scale is not the goal. Impact is.'

from This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast · host Gerry Scullion

We are building an independent global network of people doing human-centred work.Create an account, join our newsletter, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Gerry finally sits down with one of his design heroes, Leisa Reichelt: research leader at GDS, Australia's DTA, and Atlassian. They dig into why scaling research is never a copy-paste job: how Leisa set her terms at GDS, why the DTO lost its way when the political "why" walked out the door, and what it cost to reset the research culture at Atlassian. Plus: why politics is the work, and why every researcher should know their top three things for the lift ride with the CEO.Things we cover in this episode: Building the research practice at GDS and GOV.UK; setting your terms as a leader; research recipes and resourcing patterns; blogging as public accountability; posters and phrases designed to be nicked; why GDS outlasted political change; the DTO/DTA and the cost of losing political sponsorship; scaling versus impact; legible versus illegible bureaucracy; resetting research culture at Atlassian; consent and research ethics; being opinionated with skin in the game; and podcasting as a research superpower.Links:Leisa's podcast: The School Can't ExperienceFind Leisa on LinkedIn________________________BRING THIS IS HCD INTO YOUR ORGANISATION→ Train my organisation https://www.thisishcd.com/training→ Video Courses https://www.thisishcd.com/courses→ Coaching Community (Coaching, Courses, WhatsApp) https://www.thisishcd.com/members→ Gerry's consultancy (Service Design and Design Research) https://humana.design/________________________BECOME A DIRECTORY MEMBER (IT'S FREE!) and get all of this→ FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion (Sign up for free with an email)https://www.thisishcd.com/dashboard/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory→ Claim partner discounts https://www.thisishcd.com/partnersGerry wears clothes from Sutsu, and has a coupon code for them, as well as Smaply, Scenario Cards, Unit 1 and more...________________________All episodes have been produced by This is Podcasting. 

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