Lena Petersen, Chief Strategy Officer, Sugar23

from AMA Marketing / And with Bennie F. Johnson · host American Marketing Association

Lena Petersen, Chief Strategy Officer of Sugar23 joins AMA's Bennie F. Johnson to talk about why entertainment is everywhere, the need to align with the communities we want to connect with, and why more storytelling is what’s needed today.

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This episode is 22 minutes long.

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This episode was published on June 11, 2025.

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