Léo Le Ster on creativity in campaigning

Léo Le Ster is a campaigner at L214, a French NGO focused on helping farm animals. Léo talks to us about L214’s creative campaigning tactics and the importance of open and collaborative brainstorming when it comes to generating new ideas.Léo gives us an update on the state of the movement in France and insight into their organisation with a multi-tactic approach from investigations and campaigning to education programmes and lobbying.Relevant links to things mentioned throughout the show:>> Podcast Feedback Form << John Cleese on creativityBBC Connections on inventions Peter Singer book on Henry Spira – Ethics into ActionBurger King campaignLe Gaulois campaign with a specially designed truck Transparency on L214 funds9 million € budget in 2023. 100 employees. Equal salary for everyone. French median salary.76% of funding comes from donations. 16% from the Open Philanthropy78% of our funding goes to our missions. 15% operating costs. 6% fundraising.Aaron Ross CARE talk on negotiation L214 Politique Animal website – Database of MPs positions on animals 00:00 // Intro02:55 // A recent mistake others can learn from05:51 // Origin of L21411:44 // Creative campaigning26:59 // Brainstorming32:24 // Seriousness and playfulness40:14 // Meat consumption by 203044:45 // L214 Education programme48:19 // Politics in France57:44 // Campaigns during Olympic Games and Tour de France01:05:17 // Closing questionsWith thanks to Tom Felbar (Ambedo Media) for amazing video and audio editing!Note: My (James') views here are my personal opinions and don't represent those of Coefficient Giving.If you enjoy the show, please leave a rating and review us - it means a lot to us!