Leona Archary and Agda’s approach to agricultural development

In this episode, Leona Archary, the CEO of the Agricultural Development Agency (Agda), shares the primary models used to bolster agricultural development, shedding light on innovative approaches transforming the sector. Archary elaborates on Agda's unique approach to area-based farmer development, and discusses how they identify target areas and effectively engage with local farmers to ensure sustainable growth and community involvement. She also delves into the intricacies of commercial transactions within the sector, successful collaborations and partnerships, and her heartfelt wish for agricultural development in South Africa.