Leonard Armenta Shares Strategic Vision As New CEO of SINFIT Nutrition

Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! On this episode, we talk with Leonard Armenta, CEO of SINFIT Nutrition and Secret Javas, about his new leadership role within GenTech Holdings Inc.. Before diving fully into that, we get nostalgic about how we both met and how that eventually led me to move to Denver and work with him at MusclePharm. Now leading the functional CPG brands SINFIT Nutrition and Secret Javas coffee, Leonard explains the progression of the brand strategy and positioning for future growth plans. Finally, Leonard discusses what could be next for the GenTech Holdings Inc. portfolio and why Leonard believes they have an extremely bright future.