Leopard Logic: Katie Cope on Brand Identity

In this episode of Psychologically Speaking, host Leila Ainge sits down with Katie Cope, founder of Keppel Leopard Creative, to explore the intricate world of brand identity, storytelling, and the challenges faced by female entrepreneurs. Katie shares her journey from redundancy to building a branding agency that empowers women to embrace their authentic selves in business. The conversation dives into the psychology behind branding, the pressures women face in professional spaces, and how societal norms influence personal and business identities. Katie also reflects on her multicultural background, her unexpected career path through animation and TV production, and how creative problem-solving has shaped her approach to branding. Key topics include: The power of brand storytelling and personal identity. Challenges women entrepreneurs face in professional branding. The balance between authenticity and professionalism in online spaces. How Katie’s diverse cultural and career experiences inform her work. This episode is packed with insights on confidence, personal branding, and the psychological barriers that shape how we present ourselves to the world.