LERA: How to Move a Legacy Firm Into the Future (w/ Carrie Villani, Doug González)

Business development is everyone’s job. Every employee, regardless of level or title, can and should do their part to propel their firm forward — to new clients, interesting projects, and positive PR. That’s what Carrie Villani and Doug Gonzalez of LERA believe. In a recent Best Practice episode, they talked about how marketing can naturally be incorporated into your workday, helping to grow both the firm and your individual career. Interview TakeawaysShare your network Business development is everyone’s jobKeep in touch with clientsBe consistent in marketingAlign your goals with your firm’sHandle lead inquiries yourselfRemind your network of your expertiseInvolve senior team membersBe upfront about problemsLearn the business of your businessBe the one who reduces stressGrow from withinShow LinksConnect with Carrie Villani on LinkedInConnect with Doug González on LinkedIn Check out LERAConnect with George Valdes on LinkedIn or TwitterConnect with Chris Morgan on LinkedIn Check out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph