EPISODE · Oct 6, 2021 · 16 MIN

Les 4 étapes d'un tunnel de vente qui convertit - Episode 94

from Le Podcast du Marketing - stratégie digitale, marketing digital, CMO, persona, emailing, inbound marketing, webinaire, lead magnet, branding · host Estelle Ballot

En ce moment, je suis à fond sur ma toute nouvelle Masterclass et ça m'a fait réaliser que je n'ai jamais pris le temps de parler sur le Podcast du Marketing du thème que j'ai abordé lors de la masterclass précédente, à savoir les tunnels de vente. Je sais que c'est souvent un terme qui fait peur. On imagine que ça nécessite une réflexion stratégique pointue et des compétences techniques pour le mettre en place. Alors que c'est finalement un concept assez simple. Enfin simple, je ne sais pas, pour moi un tunnel de vente ça ressemble à une relation amoureuse... Du coup je vous propose que l'on compare les 4 étapes d'un tunnel de vente à votre dernière relation Tinder... On parle d'attraction, de relation, de communication et d'expérience. Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

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Les 4 étapes d'un tunnel de vente qui convertit - Episode 94

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